I have mothers with small children come to me and say, 'You found that I had early breast cancer - because of you, I don't have cancer.' You've just prevented that person from dying early, and to prevent an early, unnecessary death is incredibly meaningful.
Nobody can quantify for you what's the impact of eating fiber every day, for instance. We can say we think it's good. But some people might say 'Oh, it reduces your risk of colon cancer by 20%, some people might say it reduces your risk by 25%.'
Traditionally, when you talk to people who have Parkinson's or Alzheimer's, they'll talk about how they're in five or six studies, and they've been sequenced by each study. That's just fat in the system. Just have a single data set that then you can share. You can make the entire system more efficient.