We live together, we act on, and react to, one another; but always and in all circumstances we are by ourselves. [...] By its very nature every embodied spirit is doomed to suffer and enjoy in solitude. Sensations, feelings, insights, fancies - all these are private and, except through symbols and at second hand, incommunicable.
But Pavlov purely for a good purpose. Pavlov for friendliness and trust and compassion. Whereas you prefer to use Pavlov for brainwashing, Pavlov for selling cigarettes and vodka and patriotism. Pavlov for the benefit of dictators, generals and tycoons.
The universal and ever-present urge to self-transcendence is not to be abolished by slamming the current popular Doors in the Wall. The only reasonable policy is to open other, better doors in the hope of inducing men and women to exchange their old habits for new and less harmful ones.
Imagine a factory staffed by Alphas—that is to say by separate and unrelated individuals of good heredity and conditioned so as to be capable (within limits) of making a free choice and assuming responsibilities. Imagine it!
Did you ever feel, as though you had something inside you that was only waiting for you to give it a chance to come out? Some sort of extra power that you aren't using - you know, like all the water that goes down the falls instead of through the turbines?
And no wonder; for the new technique of "subliminal projection," as it was called, was intimately associated with mass entertainment, and in the life of civilized human beings massed entertainment now plays a part comparable to that played in the Middle Ages be religion.