The object of the superior man is truth.
The Master said, A true gentleman is one who has set his heart upon the Way. A fellow who is ashamed merely of shabby clothing or modest meals is not even worth conversing with.
When the Master entered the great temple he asked about everything. Someone said, ‘Who will say that this son of the man of Zou knows about ritual? When he enters the temple, he asks about everything'. The Master heard of it and said, ‘This is the ritual'.
When you make a promise consistent with what is right, you can keep your word. When you show respect consistent with good taste, you keep shame and disgrace at a distance. When he in whom you confide is one who does not fail his friends, you may trust him fully.
Humankind differs from the animals only by a little and most people throw that away.
Heaven means to be one with God.