The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
You can't connect the dots looking forward; you can only connect them looking backward. So you have to trust... in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
If you live each day as if it were your last, someday you'll be right. Every morning I looked in the mirror and asked myself: If today were the last day of my life, would I want to do what I do today?
I've always wanted to own and control the primary technology in everything we do.
Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
If you wanna hire great people and have them stay working for you, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise good people don't stay.