Honesty and integrity are by far the most important assets of an entrepreneur.
I once dieted so religiously I quit eating in church.
Desire is the catalyst that enables a person with average ability to compete and win against others with more natural talent.
Timid salesmen have skinny kids.
With integrity, you have nothing to fear, since you have nothing to hide. With integrity, you will do the right thing, so you will have no guilt.
A plan is always successful if the plan is good.