I don't think it says anywhere in the Bible that tithing should be calculated on a before-tax basis.

Richard Thaler

Richard Thaler

Profession: Economist
Nationality: American

Some suggestions for you :

Signing up to be an organ donor should be at least as easy as downloading a song to your iPhone.

Fortunately, economists open to new ways of thinking are finding novel ways to use supposedly irrelevant factors to make the world a better place.

Shopping for an annuity with hundreds of thousands of dollars at stake can be daunting, even for an economist.

When it comes to assessing the chances of some complicated combination of events, gut feelings are pretty much useless.

It makes sense for social scientists to become more involved in policy because many of society's most challenging problems are, in essence, behavioral.

I try to teach people to make fewer mistakes. But in designing economic policies, we need to take full account of the fact that people are busy, they're absent minded, they're lazy, and that we should try to make things as easy for them as possible.

We could all use more coaching.

You can't make evidence-based policy decisions without evidence.

Here is a guiding principle: If a business collects data on consumers electronically, it should provide them with a version of that data that is easy to download and export to another Web site.

My thesis topic was 'The value of a human life.' I asked people a question: 'Suppose you had some risk, a one in a thousand risk of dying - how much would you pay to eliminate it?'

Tax cuts are one of many ways to stimulate the economy. Building infrastructure, for example, is another.

People make just as many mistakes when the stakes go up, maybe more.

A nudge is some feature of the environment that changes the behaviour of humans but would not change the behaviour of rational economic agents, what we call Econs.

I practice what has come to be called behavioral economics.