The pharma industry is one of the few industries that comes up every year and brags about how much worse they got - like, now it costs $2 billion to make a drug, and it was a billion 5 years ago.

Anne Wojcicki

Anne Wojcicki

Profession: Entrepreneur
Nationality: American

Some suggestions for you :

One of the big drivers for me is that health care is a very elitist system. As much as we try to make it free and democratic for all, the reality is that it's expensive and not all therapies are accessible to all people. So I have been very focused on making sure that we democratize genetic information so it's available to everyone.

Being in Silicon Valley makes me strict when it comes to my children's technology use. I am surrounded by it all day, so I try to avoid it when I get home. I set screen-time limits, because I think it's good to diversify activities.

We care a lot more about not having the disease than treating it.

If consumers were more empowered, they would take more responsibility for their health.

I like company lunches because I think going out wastes valuable time; plus, a lot of good ideas come up over lunch.

Physicians should be genotyped.

We all want our genetic information. Why would you not want genetic information?

Being the first FDA-authorized direct-to-consumer genetic test out there is revolutionary.

A few small changes in your DNA can turn your eyes blue, make you lactose intolerant or put some curl in your hair.

My parents were passionate about what they did, very cheap, and very focused on doing good in society.

I think it is absolutely crazy in this day and age that I have to go through a trial and error method to see if my child is allergic to an antibiotic or peanuts. I should just know.

One of the things that got me interested in genetics was the relationship between genes and environment. We are all dealt a certain deck of cards, but our environment can influence the outcomes.

Billions of dollars have been put into genetic research.

I think life is pretty awesome.