We have captured a luxury and richness with our fur-free fur, which is proof to the fashion industry that killing animals for the sake of fashion is unnecessary.
What I really want, what I always really want, is baked potato and grilled cheese. But then I'd be really fat.
My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.
I personally love sportswear, and love using it in high fashion.
I think my differences were, and my differences still are, that I don't really approach fashion in a fashiony way.
I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people.
When I first started, it was a dirty word to say you made clothes for people to wear... I was a little ashamed of it. You didn't always feel you were this amazing creative force.
We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.
I'm obsessed with not chucking away food. I'm lucky enough to have a gardener, so we grow sweetcorn, tomatoes, beetroots, cabbages, pumpkins, lettuce. I'm trying to get into blanching it and freezing so I don't have to buy veg over the winter, but then you need loads of freezers, and that's not ideal.
Modern fake fur looks so much like real fur that the moment it leaves the atelier, no one can tell it's not the real thing. And I've struggled with that.
My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance.
Everyone can do simple things to make a difference, and every little bit really does count.
I think the reality is that, for me, real fur is extraordinarily old fashioned. I think you look old. Even if you're 20, and you've got a real fur coat, you just look like an old, unaware, unconscious being on the planet. It's not relevant, it's not sexy, it's not fashionable, and it's not cool.
When I say I don't do fur or leather, in my world it's a massive shock, but when it comes into the sporting arena, it goes without saying. It also influences what I do on the runway: I get really excited when I discover an environmentally-friendly print process that doesn't use water, and I'll try and mimic that in my ready-to-wear.
I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.
Very early, I thought I would go into music, but I was aware that it would bring a set of obstacles I didn't find particularly attractive. Also, I'm not a great performer! For a while, I thought I would do something in landscape gardening. But it was always fashion for me.
My mum and dad had creative jobs, but our family was a working family - so there wasn't an option of, 'Oh, when you're older, you're not going to have to work.'
My mum had a massive influence on me, not just in what she wore and how she looked, but in her spirit. She was married to one of the most famous men in the world, and she didn't wear any makeup, ever. I mean, have you ever seen the wife of a man like that rock up with no makeup on? Because I haven't since.
I'm incredibly sad that my mother's not here to see my kids and that my kids don't get to know her. And she didn't meet my husband. That's one of the hardest things. I don't even know how to put that into words.
You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis.
It's immoral that people make money out of writing crap, but I try not to obsess about it. I don't want to spend my life being angry.
I like doing slightly masculine, Savile Row tailoring. A nice jacket. Wearable - it's almost a dirty word in fashion, wearable, but that's what I do.
When I was younger, I always assumed that when I grew up, I would be living in the country, and my kids would be going to a state school. But that's not how things have turned out. I can't see myself being able to leave London.
I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual.
I ride my bike, I work out, I do a bit of, er, dancey things.
Some days, I get overwhelmed and a bit breathless... I've probably cried at work, but I'm limited with my crying: I'm the boss; I'm not really allowed to cry at work.
Sustainability goes across everything I do with Adidas and everything I do with my own house, so the Olympic kit is no exception. It is incredibly environmental in the way that it is manufactured. For example, there's no leather; it's free from PVC. There's lots of woven materials, which means a lot less waste.
I think deep down I'm spiritual, but there's nothing I practice.
I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion.
Strength on its own in a woman is quite abrasive and not terribly attractive all the time.
I was brought up in a way that was based purely on the senses. Everything in my upbringing was a reaction to growing up on an organic farm or to the emotions of animal cruelty, as well as the visuals of my mum's and my father's art - he was also an art collector.
I feel like a different person since my mum passed away, like I'm driving a ship with my husband alongside me and we're leading these four children into unknown waters.
I've got my organic veg patch and fruit; we're very garden-obsessed, my husband and I. He designed a garden for me for Christmas, so beautiful! Alasdhair's very good at the proportion and ground work, and I come in and do the planting and the color scheme.
What you wear in the evening is important for women because it's so personal, and it's so complicated to get it right. I like trousers for evening, especially when they have that width and attitude to them.
Obviously, we live in a society where ageing is feared. But, to me, the alternative to getting old isn't that great. I've got friends much older than me and much younger, and I love that. It means you get to teach as well as learn.
Growing up, I was always really inspired by Disney, and I had a great love of everything they created. My mum was huge fan, and she used to collect stills, and so they were all around the house, and we very much grew up on the early Disney films.
I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear.
I love that you can have the language between the two worlds of technology and fashion, because I don't think that many designers get to do that.
If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance.
We've all got to come together, and we've got to protect what's left of our ancient forests on this planet.
People think I'm strong, but actually I wanted to crawl away. I thought, I'm going to live in the country with my horse and I'll get a nine-to-five; I don't need this.
I was never drawn just into fashion. I was drawn into it because I am really interested in serving women and providing women with solutions, trying to figure out what we need and why we need that and why we wear stuff, how it makes us feel. That was always my starting point, you know.
I don't know, maybe I'm overly paranoid that they're going to be spoiled, but I want to keep them going as kids for as long as I can. I want to keep them innocent and free.
From an early age, I was very interested in all things fashion... and the change from tomboy to ultrafeminine glamour in old films. There was a Doris Day film I loved: 'Calamity Jane.'
I grew up on an organic farm in England. And I was a vegetarian from an early age - not just for health, not for the environment - just because I didn't believe in killing animals to eat them.
Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind.
We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country.