You can have the best product, but if you don't have a plan - a label pushing it, the support of a network - you can't make it big with a product. It's all about distribution.
In bachata, you had these guys that used to wear suits and had a really traditional style. We looked different. Baggy jeans. We had the Spanglish going on, and I knew that was going to work to our advantage.
I believe that if each one of us have successful solo careers, it can only help the group's growth. It will allow the fans to see individual talent and make them appreciate us more. After all, we are in this for the long run and have every intention of returning with another album as Aventura.
When I was doing 'Formula Volume 1,' I had so many ideas that I knew one album was not going to be enough.
When I get on stage, I try to win my pay: to please and that people leave satisfied... being seductive has given me good results.
I create the music, and if this artist could complement this record, I reach out.
'Despacito' is phenomenal; you can't really chase that type of success. I'm a huge fan of the record, the original, and then when the remix came out, I said, 'Oh my God, it just got greater!'
For me, it's always an organic process. I don't personally reach out to artists without the music being created first.
When Aventura began, there was a lot of salsa and merengue, and we said, 'Let's just do what we do.' Then Aventura blew up, but urban was in its prime.
I need to eat every three hours - it keeps my metabolism going so I stay at a certain weight.
I was extremely shy. I am still shy, but I won't show it on stage.
I feel like the best relationships I've been in are those where things were more laid-back.
I'm not taking for granted being managed by Roc Nation. They have a lot of relations, and they have a reach that I clearly could benefit from.
I've been able to perform in front of thousands of people on stage in a character that's nothing like me. I'm very shy.
I grew up in a neighborhood that had a lot of things to offer, good and bad.
I make them all my girlfriends. I just express to each and every one of them every chance I get that I have millions of girlfriends, my fans.
When I get on the stage, I try to connect with the fans and offer them the best of the best. I want them to see it as a music journey.
If you think of any strange fusion with bachata, most likely, we've done it. It's bachata mixed with different elements. We don't follow any style.
Part of my success with urban bachata is reinventing yourself as an artist and continuing to give people different kind of fusions, mixing up the elements and concepts without changing the beat.
You have to be confident about the product you're putting out. It's just like when a boxer is promoting a fight. You can't go out there and be like, 'This guy might beat me.'
I like my music to be like a buffet. If you don't like this plate, there's another one for you.
The way Aventura became successful was so weird. We didn't have a major label. They say everything has a reason, but it's not easy to find. The only thing that was right was the music.
I think you have a crossover when you are known to a wider audience and a different market. I've been able to sell out stadiums all over the world by doing my music. I'm lucky to be in that list without having done an official crossover. Now, will you hear me doing a little bit of R&B? Sure.
I don't tweet very much. I still believe in the mystery of an artist. I believe in going out when I'm ready to sell my product. A lot of artists are out there every day. But I remember the Julio Iglesiases, the Jose Joses - and it was about the music.
People know me for my work with Aventura, and for that, I am grateful.
This Romeo character is something I decided to create, like my alter ego. So the name Romeo was invented from the original Romeo and Juliet. I wanted to show people I'm like a modern Romeo.
I run in the West Side highway. I've gotten recognized, but unless you're a runner, you really can't do nothing but just point.
There's a misconception in my opinion... and it's that we Latinos have to go do an American album, an English album, an Anglo production, to cross over.
Growing up, I was always trying to catch a great show. And that's where I learned an artist gets respect. That's what makes people talk.
One day, my father brings a cassette. He's showing me this, and he's like, 'Look at this guy, his name is Anthony Santos, like you.' I popped it on and started hearing the songs, the music, and I was like, 'Wow, this sounds great.'
I think people look at me different when they see I'm dressed well. They pay attention. They know I'm about something.
I feel like, as an artist and a songwriter, I have to reach certain audiences and give people a little bit of everything.
I'm really, really grateful. I don't take anything for granted.
Once an artist makes his personal life public, he can't close that door.
I wanted to show people I'm like a modern Romeo. I'm romantic, but I can also be seductive. I can be cool and charismatic, swagger-type.
I try to transmit emotion and soul in my voice, but my true passion has always been writing. I feel more like a writer than anything else.
My life is nothing like my videos. I'm definitely not walking around with lots of hot women, as I am in my videos.
We have a really cool relationship because I talk to my son like he's my little homie. I try to be the cool dad, like, 'What's up? How many girls you have?'
When I sing, I try to communicate certain emotions, and that's the voice that comes out.
What happened with reggaeton is that many artists kept recycling the same sound. But there are a lot of reggaeton artists that are still in their prime - like Daddy Yankee - because they've chosen to continue growing, to offer people more than just reggaeton. That's where I learned to always be able to try something new and not be afraid.
That's my goal: to get the world to know who Romeo Santos is. His music. My music. Even if they don't like it, I want them to know who I am.
You could be the most beautiful girl, but if you're stuck up, that doesn't do it for me.
I was born and raised in the Bronx, and growing up here, you would go down the block, and on one corner you would hear bachata, on another corner some salsa, and of course there was hip-hop and R&B all over the place. So for me, it is very organic to have these combinations.