I went to every sports contest for my kids. I turned off my cell phone at 8 P.M. I did have to travel relentlessly and had some nights at black tie events. But when I was home, I was home.
Great women, in partnership with great men, will continue to take us forward.
People go to work at Wall Street firms to make a lot of money. They may not love what they are doing, but the punishing hours and travel are incredibly well-compensated. By contrast, the engineers at technology firms do believe that they can change how we all live.
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a design by the very young architect Maya Lin.
Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by the users. That's not sufficient because it leaves out what is possible for employees to talk, for R&D to talk, or the CEO to talk.
The tech industry should make bold commitments to address pressing societal issues.
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.
It's urgent that companies tell their own stories on digital platforms.
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.
I love what I do. I really do. I don't find myself administering. I just like to work on clients.
The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win.
When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to try this thing well in advance - a year before launch.
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time for that narrow focus is over.
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.
The 'truthiness' of Trump's so-called facts, the questions he posed on President Obama's nationality or jobs destroyed by free trade, has the same effect as dueling scientists on issues such as obesity or climate change.
My father and I talked every day. He coached me on how to cold-call companies I wanted in our portfolio, how to network at public events, to cultivate senior journalists at important outlets, and how to run a profitable P&L. But, more or less, he allowed me to make my own mistakes.
Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.
We need the media as the foundation of functioning institutions.
The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible.
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.
We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.
My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain.
The tech company needs to win in the war for talent. This means much greater focus on the employee, not simply as cog in the machine, but vital member of a programming team in a race against time and competitors. Wall Street is up-or-out, dog-eat-dog, survival of the fittest.
There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and unify his base of supporters.
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.
Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover.
There is a fear of innovation because people are afraid of job loss.
The best tech companies are led by founders with entrepreneurial zeal and strong egos. They consistently deliver what we want and what we need, at prices that decrease over time. The Wall Street firm is a long-standing institution with a more established hierarchy.
In a world of dispersed authority, the battle for the truth will be won or lost with the employees.
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business.
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.
In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands.
We have moved beyond the point of trust being simply a key factor in product purchase or selection of employment opportunity; it is now the deciding factor in whether a society can function.
There's a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on the belief that elites have access to superior information and their interests are interconnected with those of the broader public.
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region.
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.
Israeli ingenuity was never more evident than in the Ayalon bullet factory built during the British occupation of Palestine. It was constructed underneath an urban kibbutz. The workers had a bakery and laundry which provided constant clatter to disguise the work carried on below ground.
We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.
Edelman maintains a very conservative balance sheet. We do small acquisitions. This helps me sleep well at night.
I wake up every day, and the family fortune is on the line, and that's a good thing.
We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.
I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year.
I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George McGovern. Finally, I could participate. There was so much at stake.
Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks.
We're promoting the concept of public engagement. It's as much about what clients do as how they say it. It's about being in people's lives, taking on relevant, of-the-moment issues.
