Profession: Make-up artist
Nationality: American
I was inspired by many teachers when I started my channel, Bob Ross being one of them. His voice was so soothing, almost like hypnosis. He was that great of a teacher, even the casual viewer could learn how to paint from watching his show. Growing up, I just remember him being so mesmerizing on screen.
So many of my friends have 200,000 subscribers, and they make around five to six K a month, which is completely cool.
Every day is different. I am constantly creating, whether that be for my own YouTube channel and social networks or my businesses like FAWN (For all Women's Network) - a women's lifestyle network on YouTube that I founded/produce; em michelle phan (my cosmetics line with L'Oreal); or Ipsy (a beauty sampling service I co-founded in 2011).
For me, money is a tool.
I use sunscreen every single day, even if I'm not going outside in the sun, because I'm near a window. I can always get those UV rays on my face, so I always apply sunscreen on my face and neck. It's like brushing my teeth: I feel weird if I don't apply sunscreen.
I believe if religion brings you to a sense of peace, that's beautiful. But I also believe if religion's not your thing, that's fine, too, just so long as you're a good person and you find that one thing that leads you to peace and teaches you to have harmony with yourself and other people around you.
When you're eating a bowl of pho, you're eating everything you need.
I'm used to everything digital - the pictures, the avatars of the person, the profiles - so when I get to see someone in the flesh, it's really nice.
Honestly, what I have the most fun with, I just hang out with my cat, and I go online, and I talk to my followers, and I have real conversations with them.
Makeup is not a mask that covers up your beauty; it's a weapon that helps you express who you are from the inside.
I listen to a lot of Tibetan music before I sleep. I'll just type in 'Tibetan meditation music' on YouTube, and within 15 minutes, it knocks me out. I sleep like a baby.
When I smell pho, I just automatically think of my mom. All these nostalgic feelings and memories come rushing through my head.
As a young girl, I loved having stories read to me. There is something magical about narration and voiceovers. Recording a voiceover is an art form in itself.
I got an apartment for my family so they can move out of this one-room that they were renting out from a family.
I'm grateful that L'Oreal believed in me and helped me bring my dream of creating a beauty brand to life. I'm excited to be working with Ipsy to bring Em home to my community, the original inspiration for the brand.
I don't believe that if one door closes, that's the end. You're in control of that, but you need to seek opportunities and prepare for them.
My dad and I had been close - he called me Tuyet Bang, Vietnamese for 'avalanche,' because of my nonstop energy. I took a lot from him, like being a risk taker, and I know how much he loved my mother.
Whatever happens, I'll just keep moving forward. Like an avalanche.
I have one room dedicated to just meditation.
We're living in an age where we should be collaborating. Because it's the Internet now. It's hard to say who owns what.
I want to be able to leave behind an infrastructure and a road map for any of my dreamers to follow. So that they can again take care of their family, pursue what they love and live a fulfilling life. Everyone is called, but not everyone answers. I was called, and I answered.
I glance through the pages of all the top magazines every month just to see if there are any colors that are trending. I'll also go on Instagram and look at the 'popular' page to see what people are liking, what's cool. I'll check it at different times of the day; for example, if it's really late in L.A., you'll see a lot of posts in Asia.
My production style is all about imagination. I want my audience to use their imagination when they watch my videos. My goal is for my voice to be that little hope of encouragement in your head when you walk out your door.
I see videomaking as an art - it's not a process for me.
I didn't start wearing makeup until I was in art school, and many of the techniques I learned on canvas, I applied to makeup.
The Manuka honey face mask is another favorite of mine that I actually do. I know there are these people that recommend crazy masks, and I'm like, 'There is no way you're putting that on your face!' But I do put Manuka honey on my face. I take a teaspoon and warm it up.
There's definitely more to me offline than what you see online. Because what I show online is what I want to show to my followers... If I showed everything I did offline, it might not align with some of my other followers around the world.
I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business.
Art was a way for me to express myself and for me to also escape because it was tough growing up as a child. We didn't have a lot of money. I was always creating. I was writing stories. I was doing comic books. I made my own universe.
Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.
I love liquid eyeliner - it's just easier. It doesn't melt, fade, skip, or smudge. It's tougher to use because it's not as forgiving. The brush for my em michelle phan Scribble Calligraphy Liquid Liner was inspired by a calligraphy brush, so you can get a very thick or thin line, depending on how you flick it. I use it in Tattoo Black.
Growing up, before my mom would cook our rice, she would rinse the rice out and pour it out three times. And after the fourth pour, she'd pour it into a little bowl, and she'd rinse her face with that. It's known to help whiten the skin and nourish it because essentially inside the water you have all the essential nutrients from the rice.
As one of the first creators on YouTube, I've been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I've been afforded are invaluable, and I'm excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business.
My mother would work 14 hours, and she'd come home, and she'd just get right into cooking... she wanted to make sure my brother, my sister and I had food in our bellies.
I'm homemade. I upload my videos in my living room; I edit everything, and I upload on my laptop. And my viewers love that about me, and they get inspired and do it themselves.
I don't want to make videos where people are always happy and they're agreeing. It's boring! Do something where people can talk about it.
The Internet opens a lot of doors to those who are passionate.
I always secretly loved the art of makeup as a child. I would come up with stories and characters and try on my mom's Maybelline eyeliner when she wasn't home. It was a very old-school pencil - you had to burn the tip to make it smudgy enough to use.
Seven years ago, in my first semester at college, the professors handed out MacBook Pros. With mine, I filmed a seven-minute tutorial on 'natural makeup' - just me, my laptop, and a cup of coffee. When, a week later, it clocked 40,000 Web views, I knew people were connecting with it, so I kept going. That moment changed my life.
One day, you have a father who's always around, and then the next day, he's gone. I was too young to comprehend that. I actually thought he was going to come back.
Ipsy's goal has always been to create a community that inspires women around the world to express their own unique beauty.
Platforms - they come and go, but storytelling is forever.
I had a blog and was documenting my life as a college student in an art school. I had a few comments left by a few girls asking if I could do a tutorial on how I did my makeup. I didn't think my makeup was all that special, but I try my best to share whatever I can with my viewers.
I am first a creator, but my ongoing objective is to leverage my personal success to help mentor new and existing talent and further help them achieve their goals. Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come.
The Internet is where you can find people who are authentic.
I am so inspired by the people watching my videos and responding to them. I have learned so much from my community over the years and always love reading their feedback and their own personal stories that they share with me.
I'm motivated by my love to share and teach. I love sharing things that inspire me, and I love connecting with people. Being a part of a community is in the millennial DNA.
If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.
If I can find time to play games, it's console gaming. I don't want to be plugged into my phone all the time. I'm waiting for the new Mario Kart to come out, but I've been playing Donkey Kong and Mario 3D World on the Wii U.