When I'm designing, I'm thinking about what it would be like to wear that piece.
Think about the style of the occasion before you plan your outfit.
I think in L.A., every night they're going out somewhere. So you have this culture of dressing up.
Our customers are worldwide themselves - the Middle East, the Far East, Europe.
In London, I did feel a pressure to be more avant-garde than I wanted.
I like the challenge of dressing ladies in lots of different things.
I've always wanted to dress Cate Blanchett because I think she's so stylish.
Wonderbra is such an iconic brand with strong design values and great sense of humour.
It's always a fantastic moment for me when someone wears one of our designs.