I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.

It's not an experiment if you know it's going to work.

I'm skeptical that the novel will be 're-invented.'

But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.

Work hard, have fun and make history.

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

There'll always be serendipity involved in discovery.

I think frugality drives innovation, just like other constraints do.

It is very difficult to get people to focus on the most important things when you're in boom times.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.

What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.

I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works.

Infrastructure web services had to happen.

The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

Great industries are never made from single companies. There is room in space for a lot of winners.

You're not going to make Hemingway better by adding animations.

You want your customers to value your service.

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

I'm a big fan of all-you-can-eat plans, because they're simpler for customers.

Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.

People will visit Mars, they will settle mars, and we should because it's cool.

I don't want to use my creative energy on somebody else's user interface.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

You don't want to negotiate the price of simple things you buy every day.

Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

I believe you have to be willing to be misunderstood if you're going to innovate.

I think that, ah, I'm a very goofy sort of person in many ways.

On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.

I very much believe the Internet is indeed all it is cracked up to be.

The human brain is an incredible pattern-matching machine.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.

The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'

I think the definition of a book is changing.

What's dangerous is not to evolve.

Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.

I went to Princeton specifically to study physics.

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

If you can't tolerate critics, don't do anything new or interesting.

My own view is that every company requires a long-term view.

You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is.

When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space.