People often think that the world fashion is so full of a certain pretense that it can't just be about going for something because it suits you and looks great, and it's nicely cut and is made of beautiful fabric. You know, if it has a bit of lightness and playfulness to it, then I think people just respond to that really well.

Clothes that a wallflower would like, that's not my thing. I like people who look interesting.

I believe in the democracy of design.

There's one thing I would like to do on the high street, and that's something different to what's been done before. So, who knows what that could be.

It can be refugees, it can be a pregnant mother, it can be a 15-year-old... homelessness can happen to everybody.

I like women to have life, personalities. Women who would perhaps cause some trouble on a night out and have a lot to say for themselves.

I don't believe in a recipe for success. You have to work hard; you may not always get it right - you have to bounce back from situations, and you have to be really focused and determined. It's important to have fun as well. Work shouldn't be a torture.

Making your own clothes is great - but don't make everything, or I'll be out of a job!

I've always liked historic jewellery that's got a kind of quirkiness or playfulness to it; I like that it's not too serious.

Some things can be quite stupid yet interesting. Life can be like that.

I liked the fact DAKS was an unknown quantity. It's more like Gucci before Tom Ford got there. There's a lot you can do.

Why shouldn't we want everybody to have a piece of Giles in their wardrobe?

If you've invested money in buying a piece, you don't want it to just disintegrate. We all have that first wash anxiety, when that great t-shirt you've just bought shrinks away to nothing.

People are always saying, 'You use irony,' and it's like, actually, we don't use irony: we use wit and playfulness and irreverence.

The effort you put into anything when you're a designer is 100% because it's all about what you get back out from it.

Single-sex private schools, especially in the middle of nowhere on a bleak hill in County Durham - I don't think they make sense.

I can be very modern and experimental.

I think a bit of jewellery that cheers you up for the day isn't a bad thing.

I'm lucky that I've worked with the biggest divas in the world. We've had Miss Piggy and Minnie Mouse, so I've got to be careful who I say now, but obviously, I'd love to dress them again.

One day I'll do a Dorian Gray, and there will be a picture in the attic. I'll look like Helen Daniels from 'Neighbours' after her stroke.

My parents weren't into fashion. I didn't have an eccentric granny who mixed lace mantillas with tweed.

With couture, the great thing is that each piece has its own character, and you have space to explore and continue themes season after season.

That era of designers being away with the fairies is gone... You've got to live in the real world.

My friends and I used to take two-hour trips to the record store in Newcastle, and we started buying copies of The Face and i-D. And then I went to art school, and as time progressed, I ended up where I am now.

The women that wear my clothes would want a pink BlackBerry in their handbag.

Students are up to their eyeballs in loans, and it's going to get even worse. It's going to be hideous, actually. Students are going to be saddled for life. It's going to put a lot of people off going to college, which is a shame.

DAKS is a much more restrained silhouette, and there's a real emphasis on daywear, outerwear, and tailoring. It's more stripped-down.

People should just get over themselves.

Anyone looking for a black cashmere sweater isn't going to come to me.

My designs are slightly subversive in their way; it can be in the cut or the colour, but they're always obtainable: they're not so difficult that a 40-year-old woman wanting to go to a cocktail party looking foxy and a little bit different in something well-made would be alienated by them.

I'd really love to dress Lauren Bacall. She's incredibly interesting - a gorgeous, stylish woman with a strong personality.

I am more interested in people's attitude than someone who is a perfect face. Every time I walk the streets of London, I see someone who interests me. It doesn't matter how old they are.

It's important to offer well-thought-out pieces at lower prices.

Animals. They're nice, aren't they? They're good things, animals.

I love historical references.

A healthy body really does make for a healthy mind.

The customer who likes to be noticed is important to us.

I liked natural history. I liked the outdoors. And I found the sea quite interesting.

My mother was a housewife. My father worked in the agriculture business, but they were very encouraging about everything. When I said I wanted to do art, they were very supportive.

Due to the hectic, non-stop nature of my work, I'm always using my BlackBerry to stay in touch with my studio, wherever I am.

At a certain period in time, the fashion industry was portraying this image of a totally unrealistic woman, women who are not allowed to be themselves.

A lot of people's circumstances can change very, very quickly, and people can move jobs, relationships can break down, something else could happen, and the next thing you know, you can't pay your rent, you can't get the support you require, and you're out on the street.

We design for a whole range of ages and body types, and we always have done. What's great about us is that the common thing that they all like is an accessible eccentricity of an accessible flamboyance, and I think the super thing about that, it isn't age-specific: you're not only dressing 25-year-olds; we're dressing women from 25 to 65+.

I don't really have a mentor.

'Irony' is such an over-used word.

Just because something is less expensive shouldn't mean it is less well designed.

I like characters in life, generally; I don't like to see a collection modelled on a homogeneous look. That terrifies me.

I go to L.A. three or four times a year. It's great for research.

I went to public and state schools - not at the same time. I did my art foundation course at Harrogate College of Arts. This brilliant tutor suggested I apply to Central Saint Martins. I adored it.