Envision what the end result is supposed to be... what do you want to be when you grow up? Where do you see yourself? Once we identify what the painting on the wall is, it is so much easier to bring in the right colors, canvas and brushes to paint that picture.
I don't rate Heat fans like I rate Knicks fans. We are true basketball fans. No matter what - rain, sleet or snow, or even if we don't make it to the playoffs for 10 years - the Garden stands are still full.
I was at a party New Year's Eve, and - no lie - at least 10 different people came up to me. One guy was like, 'I lost 30 pounds because of you.' So people just coming up to me. I don't know these people - random people.
Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.
We're just trying to make 'The Darkside' its own brand. It's Fat Joe, but it's 'The Darkside.' We come with 'Vol. 2,' make it crazier than 'Vol. 1.' By the time 'Vol. 3' come, we got a problem on our hands.
I was really from the streets, and I really did hustle in a major way. When I got my record deal, I left the streets alone as far as hustling. I never, ever hustled again. I said, 'I'm gonna change my life, I'm going legit. This is where I'm at.'
When I introduce you to somebody, his name is Big Pun. When I introduce you to somebody, his name is DJ Khaled. When I introduce you to an artist, her name is Remy Ma. If I introduce you to somebody, it's Cool and Dre or Scott Storch - people who change the face of the game.
Your man Daddy Yankee, some black and white people who know what's going on in the 'hood and the clubs are supporting him and loving him. But he's speaking Spanish, and he's speaking directly to the Latino people, and the people who know the language really dig it.